Who we are and why we exist

A strategy implemen­tation agency in Malmö, Sweden.

 Strategies are solutions to important problems. A good strategy contains an ambitions and alternative routes to explore. A bad strategy defines the solutions in detail. We call our selves strategy implementation agency since we want to solve the important question, not to put in place a predefined solution. To do that we need the capability to always challenge both the problem and the solution.

We exist for you to be relevant

Relevance through renewal

In a complex world that changes fast, relevance is about strategic renewal more than anything else. the ability to rethink, think in new ways and adapt to new circumstances. That is what we are good at and that is what we wan to help you be good at.

Relevance through courage and creativity

In a world of best practice, they who walk their own way will differentiate and be relevant. Thats why relevance is just as much about the course to be creative and do things differently as it is about being smart and efficient.

Four crafts we take pride in

No one is good at everything. We are good at four things we think your organization might need.

1 Experimenting and solving complex problems

In a complex and uncertain world, there are no correct answers. All predictions based on facts from the past are qualified guesses at best. Our methods are rarely conventionally sequential: collect data, analyze, design, execute, evaluate. Instead, we explore and experiment.

2 Understanding and changing behaviours

For an organization do things differently, people need to do things differently. That’s where we start. You will probably hear us talking about adoption (helping people adopt new ways of working) and diffusion (helping behaviors spread organically ).

3 Creating understanding for context

Understanding what people do and why they do it is essential to achieve real change. Big but shallow data rarely does the trick. We use qualitative methods and sensemaking to go deep and understand the landscape for renewal.

4 Methods and ways of working

We are method nerds! For every challenge, there is an approach to help explore it. We have a big toolbox of methods, practices and useful theories and we love to use it to figure out new ways of working for ourselves and our clients.

We’re small but love big challenges

Sense/Make is a small agency located in Malmö, south of Sweden. We love to take on challenges of all sizes. We have experience from large global corporations as well as governmental agencies, small businesses and everything in between. What they have in common is: the situation was complex, they needed renewal and they wanted to try something different.

Now, try something new!